(CTV News) – Apple managed to sell a rather remarkable 47.5 million iPhones over the past three months, traditionally the quietest quarter of the year from a retail perspective. But as well as continued explosive growth in China, Tim Cook, the company’s CEO, put much of the performance down to what he describes as “Android Switchers.”
During the earnings call, Cook said that over the past three months Apple had: “Experienced the highest switcher rate from Android that we’ve ever measured.” And he went on to assert that 27% of sales were to consumers who were crossing the operating system divide.
All of which suggests it’s a growing trend. So, if after years of loyalty to Google’s operating system, you’re starting to seriously consider plumping for an iPhone the next time your contract comes up for renewal, how do you go about it without losing everything from contacts and text messages to photos and music?