Facebook has announced its latest attempt at making money, and this time it involves letting users pay to promote their friends’ posts.

The feature lets users pay to have a friend’s post show more prominently in other friends’ news feeds.

“If your friend is renting their apartment out and she tells her friends on Facebook, you can share the post with the people you and your friend have in common so that it shows up higher in news feed and more people notice it,” the company said, citing an example of when this feature could be useful.

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