Technology

Facebook’s New News Feed: See Best Friends’ Updates First

In this Tuesday, April 28, 2015 photo, an unidentified person uses a mobile phone to read the news from The Huffington Post on Facebook, in Los Angeles. “State of the News Media 2015,” published Wednesday, April 29, 2015, by the Pew Research Center’s Journalism Project found that nearly half of Web users learn about politics and government from Facebook, roughly the same percentage as those who seek the news through local television and double those who visit Yahoo or Google News. (AP Photo/Richard Vogel)
In this Tuesday, April 28, 2015 photo, an unidentified person uses a mobile phone to read the news from The Huffington Post on Facebook, in Los Angeles. “(AP Photo/Richard Vogel)

(NBC News) – Facebook is tweaking its News Feed again, with yet another update that gives users more control over what they see in their streams. This time, Facebookers can choose which friends’ and brands’ updates they want to see first.

“We rank [items in] your news feed with the goal that whether you have five seconds or five minutes, you’re seeing the best of what’s in your feed,” Greg Marra, product manager at Facebook, told NBC News in an interview. “We know we don’t always get that perfect right now.”

The new “see first” feature is part of a revamped batch of preference controls rolling out to Apple iOS users July 9 and to Android and desktop over the next several weeks.

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