Samantha Murphy Kelly, MASHABLE

(Mashable.com)—The Apple Watch is a high-tech timepiece from a powerhouse company, but what do you call a smartwatch designed by some of the brightest alum from companies like Google, Pixar, HP, NASA, Movado and, of course, Apple?

Let’s start with the name: the Olio. The sleek smartwatch has a promising advantage of standing out in an increasingly saturated market if it’s all-star team of founders, designers and developers is any indication.

Co-founded by Steven Jacobs, Evan Wilson and AJ Cooper, the San Francisco-based startup is taking on the smartwatch industry with a clear objection: It wants to save you from a notifications nightmare.



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