Models wear creations as part of Hermes' ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Wednesday, March 5, 2014. (AP Photo/Thibault Camus)
Models wear creations as part of Hermes' ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Wednesday, March 5, 2014. (AP Photo/Thibault Camus)
Models wear creations as part of Hermes’ ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Wednesday, March 5, 2014. (AP Photo/Thibault Camus)

France will ban excessively thin fashion models and expose modeling agents and the fashion houses that hire them to possible fines and even jail, under a new law passed on Friday.

France, with its fashion and luxury industries worth tens of billions of euros, joins Italy, Spain and Israel which all adopted laws against too-thin models on catwalks or in advertising campaigns in early 2013.

The measure is part of a wider crackdown on anorexia backed by President Francois Hollande’s government. Lawmakers also approved a separate measure making it illegal to condone anorexia, a move targeting Internet sites that encourage dangerous weight loss.

“The activity of model is banned for any person whose Body Mass Index [BMI] is lower than levels proposed by health authorities and decreed by the ministers of health and labor,” the bill said.

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