(TechCrunch) – U.S. consumer rights organization, Consumer Watchdog, has lodged a complaint with the FTC that Google is being “unfair and deceptive” by not extending the sorts of individual privacy rights it now offers Europeans — under Europe’s May 2014 ‘right to be forgotten’ ruling — to its U.S. users.

Specifically it’s calling for Google to afford U.S. citizens a ‘right to relevancy’ in terms of the data that is associated with their identity online. Let’s just say that a very large red alarm klaxon probably just sounded in Mountain View.

As European philosopher Friedrich Nietzsche once noted, long before U.S. Internet giants were getting embroiled in European data protection legislative frameworks, if you gaze long into the abyss, the abyss gazes back into you.

“Google’s refusal to consider such requests in the United States is both unfair and deceptive, violating Section 5 of the Federal Trade Commission Act,” said John M. Simpson, Consumer Watchdog’s Privacy Project director, in a statement on the complaint. “We urge the Commission to investigate and act.”


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