Business

GoPro Gets Closer to Becoming a Media Company with its New Roku Channel

In this an undated file product image released by GoPro shows the GoPro digital camera mounted on a ski helmet, a hot item on ski slopes and other settings. Helmet cams have become so ubiquitous that they are "almost the norm" at Steamboat Ski & Resort in Steamboat Springs, Colo. (AP Photo/GoPro, File)
In this an undated file product image released by GoPro shows the GoPro digital camera mounted on a ski helmet, a hot item on ski slopes and other settings. Helmet cams have become so ubiquitous that they are “almost the norm” at Steamboat Ski & Resort in Steamboat Springs, Colo. (AP Photo/GoPro)

(Quartz) – GoPro continued its march toward its goal of becoming a media company on Feb. 5, with the announcement of its new channel on the streaming media player Roku, which will launch in the spring.

The channel will host a combination of original GoPro-produced and user-submitted content. The content won’t be wildly different from what’s available on the company’s popular YouTube channel and its own site, although the company is looking to move beyond its traditional base of extreme sports and motorsports videos. GoPro’s head of programming, Adam Dornbusch, told Quartz that some of the new content he’s excited about—some of which is user-generated—is about animals and musicians. Not quite skydiving from the edge of space, then.

Dornbusch said that the Roku channel would have some of the footage shot on GoPros from the company’s partnerships with the US’s National Hockey League (NHL) and the X-Games. Dornbusch said, however, that the channel would not have any live footage, although this is something GoPro is considering adding once it figures out how to make its live footage more “compelling.” Dornbusch also said that GoPro would like to bring more professional sports to its channels in the future, but currently has no other deals in the works.

READ MORE

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker