In this an undated file product image released by GoPro shows the GoPro digital camera mounted on a ski helmet, a hot item on ski slopes and other settings. Helmet cams have become so ubiquitous that they are "almost the norm" at Steamboat Ski & Resort in Steamboat Springs, Colo. (AP Photo/GoPro, File)
In this an undated file product image released by GoPro shows the GoPro digital camera mounted on a ski helmet, a hot item on ski slopes and other settings. Helmet cams have become so ubiquitous that they are "almost the norm" at Steamboat Ski & Resort in Steamboat Springs, Colo. (AP Photo/GoPro, File)
In this an undated file product image released by GoPro shows the GoPro digital camera mounted on a ski helmet, a hot item on ski slopes and other settings. Helmet cams have become so ubiquitous that they are “almost the norm” at Steamboat Ski & Resort in Steamboat Springs, Colo. (AP Photo/GoPro)

(Quartz) – GoPro continued its march toward its goal of becoming a media company on Feb. 5, with the announcement of its new channel on the streaming media player Roku, which will launch in the spring.

The channel will host a combination of original GoPro-produced and user-submitted content. The content won’t be wildly different from what’s available on the company’s popular YouTube channel and its own site, although the company is looking to move beyond its traditional base of extreme sports and motorsports videos. GoPro’s head of programming, Adam Dornbusch, told Quartz that some of the new content he’s excited about—some of which is user-generated—is about animals and musicians. Not quite skydiving from the edge of space, then.

Dornbusch said that the Roku channel would have some of the footage shot on GoPros from the company’s partnerships with the US’s National Hockey League (NHL) and the X-Games. Dornbusch said, however, that the channel would not have any live footage, although this is something GoPro is considering adding once it figures out how to make its live footage more “compelling.” Dornbusch also said that GoPro would like to bring more professional sports to its channels in the future, but currently has no other deals in the works.

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