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GWU Professor Honored with American Marketing Association Award

An associate dean and professor of marketing at George Washington University School of Business whose research focuses on consumers in financial and housing markets, has received the 2020 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence from the American Marketing Association Foundation.

Vanessa Perry, honored with the award for her significant contributions as a mentor to students and professionals of color in the marketing field, has been actively involved with “The PhD Project,” a national nonprofit organization that works to increase the diversity of business school faculty through mentorship of future faculty.

The award is named for marketing scholars Jerome Williams, William Qualls and Thaddeus Spratlen — all of whom Perry said offered her critical advice while she was a Ph.D. student.

“Their advice was especially valuable because as ‘firsts’ in the field, they knew that I would face unique challenges that the faculty in my doctoral program might not be aware of — much less be able to prepare me for,” Perry said. “I finished my Ph.D. 21 years ago, and there has not been a single year when I have not sought their advice on navigating the field and academia in general.”

Perry, a graduate of American University in D.C. and Washington University in St. Louis, was appointed in 2001 to the faculty at George Washington University.

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