Business

Here’s What it Will Take for the Marlboro of Marijuana to Emerge

An employee weighs portions of retail marijuana to be packaged and sold at 3D Cannabis Center in Denver, Dec. 31, 2013. (Brennan Linsley/AP Photo)
An employee weighs portions of retail marijuana to be packaged and sold at 3D Cannabis Center in Denver, Dec. 31, 2013. (Brennan Linsley/AP Photo)

The Economist, via BUSINESS INSIDER

 

(Business Insider)—”FRESH and fruity, right?” says a bright-eyed young man behind the counter, wafting an open jar of something called “AK-47” under Schumpeter’s nose. “Whereas with this one,”—unscrewing another jar, fanning the scent up to his nostrils and closing his eyes in concentration—”I’m getting notes of dill.”

Drug dealers aren’t what they used to be.

In Colorado, which in January became the first place in the world fully to legalize cannabis, buying a joint feels more like visiting a trendy craft-brewery than a drug den. Dispensaries along Denver’s “green mile” are packed with young, bearded men earnestly discussing the merits of strains with names like “Bio-Jesus” and “Death Star.” Some varieties claim to be inspirational, while others say they promote relaxation, or “couch-lock,” as the tokers call it.

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