Technology

Here’s Why Apple Made the Stylus That Steve Jobs Hated

Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Phil Schiller, Apple’s senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)

Nick Statt, THE VERGE

 
SAN FRANCISCO (TheVerge.com) — When Apple marketing chief Phil Schiller announced that the company’s stylus for new iPad Pro would be called Pencil, the crowd audibly laughed in unison. On the surface, it was because it played into the stereotype that Apple lays claim to everyday inspirations. But on a deeper level it traces back to former CEO Steve Jobs, who famously said in 2007 at the initial iPhone reveal, “Who wants a stylus? You have to get em’, put em’ away. You lose them. Yuck.” Yet it turns out that eight years later, some people do want a stylus — and they’ve improved substantially alongside the devices with which they’re used.

Still, the online snark was immediate. “Apple just announced a product that Steve Jobs famously hated,” wrote Business Insider. ABC compiled the internet’s best reactions to the product reveal including a rather clever stab from Grand Slam supplier Denny’s, which announced its “Toothpick” product alongside the tagline, “your teeth, performing at full potential.”

What’s missing from the reactions is the obvious acknowledgment that Jobs was not only talking about using a stylus with an entirely different product — the 3.5-inch iPhone 1 — but he was referring to both styluses and screens that have been blown out of the water by newer technology.

 

READ MORE

###

 

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker