Technology

How Campaigns are Losing the Mobile War

(AP Photo)
(AP Photo)

(Politico) – Democrats and Republicans both talk a big technology game, but many of their 2014 candidates have a shortcoming that appears to be leaving money and votes on the table.

The culprit: bad mobile websites.

A POLITICO analysis of mobile sites for about 40 competitive House and Senate races found that a majority were plagued with missed opportunities for campaigns trying to find volunteers, donors and voters. The no-nos range from clunky pages that frequently crashed or weren’t formatted properly to content that was just too tiny to read.

Another big problem often discouraged by some political consultants: multiple pages of navigation before a potential donor can hit the send button with their all-important credit card numbers.

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