How ‘Mobilegeddon’ Could Kill Traffic to Your Website

In this Oct. 17, 2012, file photo, a man raises his hand during at Google offices in New York. People should have some say over the results that pop up when they conduct a search of their own name online, Europe's highest court said Tuesday, May 13, 2014. (AP Photo/Mark Lennihan, File)
In this Oct. 17, 2012, file photo, a man raises his hand during at Google offices in New York. (AP Photo/Mark Lennihan, File)


(USA Today)

Question: Can you explain what I need to know about ‘mobilegeddon’ for my website?

Answer: It’s not hard to understand the impact that smartphones have had on our online behaviors, and Google is addressing this shift for those using search on a smartphone.

Mobilegeddon is a catchphrase that has been floating around the Internet to reflect a pretty major change that Google search has undergone to favor sites that are mobile-friendly over those that aren’t.

The algorithm change went into effect on April 21 and could catch some businesses off-guard if they aren’t aware of this significant shift.

Since mobile search traffic is such a huge sector of the population, websites that don’t adhere to Google’s definition of “mobile-friendly” likely will see a sudden drop in traffic.


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