Question: Can you explain what I need to know about ‘mobilegeddon’ for my website?
Answer: It’s not hard to understand the impact that smartphones have had on our online behaviors, and Google is addressing this shift for those using search on a smartphone.
Mobilegeddon is a catchphrase that has been floating around the Internet to reflect a pretty major change that Google search has undergone to favor sites that are mobile-friendly over those that aren’t.
The algorithm change went into effect on April 21 and could catch some businesses off-guard if they aren’t aware of this significant shift.
Since mobile search traffic is such a huge sector of the population, websites that don’t adhere to Google’s definition of “mobile-friendly” likely will see a sudden drop in traffic.