ColumnistsOp-EdOpinionRaynard Jackson

Looking Beyond Donald Sterling

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By Raynard Jackson
NNPA Columnist

 

By now, everyone knows the story of Los Angeles Clipper’s owner, Donald Sterling’s banishment from the National Basketball Association (NBA) for his racist comments captured on audio tape last month. What Sterling said was totally stupid and insulting. Period! I don’t think there is any disagreement from anyone on that issue.

In the past, I have been very critical of professional athletes for their unwillingness to take a public stand on any controversial issues. You can argue whether the NBA players were aggressive enough in their protests, but at least they did protest.  The Sterling issue was so bizarre that even Michael Jordan publically denounced him. You’re talking about miracles!

For a generation of athletes who have no idea what real sacrifice is all about, they made me proud.  Yes, they know about sacrifice relative to playing their sport (playing through pain and injury); but they have yet to show a willingness to give up their sport, even temporarily, to take a  principled stand on anything – until now.

When I think of professional athletes taking a principled stand in sports, I think of people such as Muhammad Ali, Jim Brown, Tommie Smith, John Carlos, Curt Flood, or Spencer Haywood.

So, to find out that these NBA players told the commissioner of the NBA in no uncertain terms that they were prepared not to play in their upcoming playoff games if Sterling were not permanently banned from the game and he was barred from ongoing ownership of the Clippers; this, indeed, was a historic moment for today’s athlete.

This Sterling situation was about racism, bigotry, and hate; no question about it. Relative to the Black community, there is an issue being overlooked: An alarming rise in the number of people and organizations who have contracted laryngitis when it comes to issues of racism, bigotry, and fairness involving the Black community. But like fools, many in the Black community take up the cause of every other group as their own and then get absolutely no reciprocity when Blacks are treated unfairly.

The Human Rights Campaign is supposed to be the homosexual version of the National Association for the Advancement of Colored People (NAACP)—standing up for the equal and fair treatment of those who are homosexual.  The National Council of La Raza is supposed to be the Hispanic version of the NAACP—fighting for the equal and fair treatment of Latinos.  The National Organization of Women (NOW)—is the largest organization of feminist activists in the U.S.  The Service Employees International Union (SEIU)—an organization of 2.1 million members united by the belief in the dignity and worth of workers and the services they provide and dedicated to improving the lives of workers and their families and creating a more just and humane society.

I went to each of these groups’ websites and none had issued one statement regarding the Sterling issue since it first broke.  Not one word, not one sentence. Yet, liberal Black groups such as the NAACP lose their minds when someone says something considered insulting to homosexuals; or against amnesty for illegals; something deemed misogynistic towards women; or in opposition to increasing the minimum wage.

In fact, many of these Blacks spend more time supporting amnesty for illegals than they do issues devastating the Black community, like double digit unemployment.  Black women constantly take on the battle for affirmative action for white women who are the biggest beneficiary of the program.  Many of the workers at sports stadiums are Black and also members of SEIU.

All these groups claim to stand for fairness and equality for all, but somehow they never seem to be able to verbalize any support when the Black community is treated unfairly.

What Sterling said was an affront to all Americans, not just Blacks.  If these groups hold themselves out to be the moral beacon of America; how then can they selectively show moral outrage when bigotry and racism rears its ugly head?

This type of behavior from other groups towards Blacks has been a consistent occurrence; and the main reason is weak leadership within the Black community.

These groups all know that these media appointed Black leaders will carry their water for them and will never ask or demand anything in return. These groups, with their words, claim to be in solidarity with the Black community; but with their actions, they show that they have little regard for the Black community.  The only difference between them and Donald Sterling is that Sterling at least was man enough to say how he felt.

 

Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a Washington, D.C.-based public relations/government affairs firm. He can be reached through his Web site,  www.raynardjackson.com. You can also follow him on Twitter @raynard1223.

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Raynard Jackson

Raynard Jackson is a Republican political consultant based in Washington, D.C. He has been involved in every Republican presidential campaign from George H. W. Bush to George W. Bush. He has also worked on many Republican senate, governor, and congressional campaigns across the country. He is the president and CEO of Raynard Jackson & Associates, LLC (RJA), a government relations and public relations firm based in Washington, D.C. They not only work with politicians, but also represent professional athletes and entertainers. RJA also works with foreign governments, especially in Africa, helping them improve their relations with the U.S. Jackson can be seen regularly on TV shows, both nationally and internationally, giving his analysis on subjects from politics, culture, foreign policy, and economics. He has been on CNN, MSNBC, BET, FOX News, and C-SPAN. He has served as a regular political analyst for the CBS affiliate in Washington, DC, WUSA*9. He hosts his own Internet-based radio show on U.S. Talk Network. He has been named to Talkers Magazine's "Frontier Fifty Talk Show Hosts," an award given to the top 50 Internet radio hosts. Jackson also does a weekly newspaper column that is published nationwide and in several European and African newspapers.

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