Mothers Against Drunk Driving and Diageo North America have agreed to a new partnership to collaborate on public awareness and education campaigns aimed at ending drunk driving.
In late 2023, MADD created the MADD Network, a first-of-its-kind campaign that aims to unite diverse supporters of MADD who share the commitment of creating a future of No More Victims. Diageo, which has a proven track record of effective programming to prevent impaired driving, is an inaugural member in the launch of the MADD Network.
“In recent years we have witnessed a surge in drunk driving,” said MADD CEO Stacey D. Stewart. “Just since 2019, alcohol-related traffic fatalities have increased by 31%. MADD and Diageo are acutely aware that lives are at stake. Our partnership will help carry this message far beyond what either of our organizations could reach alone.”
Statistics reveal every 79 seconds, someone in the U.S. is killed or injured by a drunk driver—and that number does not include the deaths and injuries caused by drivers who were impaired by cannabis or other controlled substances. MADD officials say that it has helped save nearly 400,000 lives and served nearly one million victims in the past 43 years.
“We are proud to join forces with MADD on the shared commitment to address impaired driving, and extremely honored to become the inaugural member of the MADD Network,” said Stephanie Childs, executive vice president of corporate relations at Diageo North America. “With our combined expertise, networks and educational resources to address alcohol-related harm, together we are stronger to raise awareness and help save lives.”