(Business Week) – Privateer Holdings Inc., a private-equity firm that invests exclusively in marijuana businesses, is creating a line of Bob Marley-inspired cannabis products as more states legalize the drug.
“It’s no longer a subculture or countercultural thing,” Privateer co-founder and Chief Executive Officer Brendan Kennedy said in an interview. “Part of ending prohibition is by creating brands that fuel change.”
The company’s latest investment is in a line of marijuana strains and accessories inspired by the reggae legend. The products, developed in conjunction with Marley’s family, will go on sale next year. Kennedy, 42, started Privateer, along with two partners, in May 2010 after about nine months of research into the cannabis industry.