(NBC News) – Hold the pickle, please. McDonald’s has declined Burger King’s proposal to collaborate on a “McWhopper” for world peace.
The “McWhopper” would have combined elements of the chains’ famous “Big Mac” and “Whopper” burgers to create a new double-decker burger. The burgers would have been sold for one day in a franchise jointly run by employees of both companies.
Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day. The United Nations created the International Day of Peace in 1981 to coincide with its annual opening session in September. It then designated Sept. 21 as the annual “day of non-violence and cease-fire” in 2001.
Burger King touted the idea in full page ads in the New York Times, social media, and a taste test on the TODAY show.