(Forbes) – Companies looking to hire the most promising Millennial talent in emerging markets will want to provide prospective hires with a guarantee of work-life balance and a work environment that appeals to the most entrepreneurial among them, according to a new report from global research and advisory firm Universum.

Universum defines an emerging market as “a country exhibiting a rate of GDP growth higher than the global average, but whose markets are not as mature as those in countries with developed economies such as the U.S., U.K., Western Europe, China, and Japan.”

The report cites data from market research firm Euromonitor International that projects growth in emerging market economies at three times that of developed markets. By the year 2020, emerging market economies will account for 65% of economic growth around the world.


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