Lily Workneh, HUFFINGTON POST
(Huffington Post)—On Monday, MTV will air twelve hours of programming in black and white — and no, this is no accidental glitch.
The television network will kick off a momentous campaign, identified as #TheTalk, to honor Dr. King’s legacy by using their massive platform to address — and help resolve — racial issues in America.
#TheTalk is a strong effort attempting to eliminate bias by inviting and encouraging others, especially millennials, to join the discussion and have candid and ‘color brave’ conversations on race.
Beginning at 9:00 a.m. ET/PT, all programming on MTV will air in black and white, marking the first time this has ever been done in network history.