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NAACP, CBS to Create Broadcast, Cable, Streaming Content

CBS Entertainment Group and the NAACP have reached an agreement on a multiyear partnership to develop and produce scripted, unscripted and documentary content for television networks and streaming platforms, the two entities said in a joint announcement this week.

As part of the agreement, CBS Television Studios’ creative leaders will work with the civil rights organization to establish a dedicated team of executives and infrastructure to acquire, develop and produce programming.

“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” said Derrick Johnson, NAACP president and CEO. “Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”

The partnership will also focus on producing premium content that expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of Black artists in a growing media landscape.

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