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New Macy’s Virtual Initiative Helps Empower, Inspire Young Girls

Macy’s has partnered with Girls Inc. to support the critical work of providing research-based programming and safe, supportive spaces to help girls socially-and emotionally, despite the COVID-19 pandemic and persistent racial discrimination and injustice.
Throughout September, Macy’s will offer customers the opportunity to round-up their in-store purchase to the nearest dollar (up to $.99) and donate their change or donate on macys.com to support Girls Inc.
Because young girls are in dire need of support networks as they navigate a new normal, Macy’s virtual online programs and panels, designed to ensure that girls feel connected and supported, will also include resources surrounding health, academia, and life-skill development.
Girls Inc., which is committed to responding to the pressing needs of the girls they serve as they deal with the everyday realities of racism and discrimination, continues to advocate for safer, more supportive futures for them that also draw attention to the disparities Black girls face — including racial stereotypes, excessive school discipline and sexual violence.

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