You no longer need to be a registered mobile app developer to open an account with iAd Workbench, Apple’s mobile ad management tool. All you need now is an Apple ID. This change coincides with the launch of new iAd capabilities, including the ability to create short video ads for iOS devices, according to AdAge.

According to the report:

At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google.

By taking this approach, Apple hopes to draw new types of advertisers, such as independent filmmakers or small car dealerships.


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