Health

Obamacare Campaign Highlights Sports Injuries to Enroll Young People

On Jan. 6, 2012, Robert Griffin III goes down with his season-ending injury against Seattle. (Richard Lipski/AP)
On Jan. 6, 2012, Robert Griffin III goes down with his season-ending injury against Seattle. (Richard Lipski/AP)

(Reuters) – With the clock running down on Obamacare enrollment, the administration sought to persuade young people to sign up for health coverage on Tuesday by telling them how much it hurts not be insured – that is, how much it can hurt the wallet.

Take the humble ankle sprain, one of the most common injuries among young adults under the age of 25. Treating it can cost $2,290. Then there’s the broken arm: On average $7,700. And people without health insurance get to pay full freight.

Or as U.S. Health and Human Services Secretary Kathleen Sebelius put it in a government blog: “This can be a huge financial blow to young people and families alike.”

That is the message the administration hopes will be heard by college-age kids and others who do not have health insurance, but could qualify for federal subsidies to help purchase coverage. Some could also qualify for the Medicaid health program for the poor.

Open enrollment ends March 31.

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