Laura Newland, executive director, DC Office of Aging and Community Living

The Department of Aging and Community Living has a new look! As I mentioned last month, you’ve been the most essential part of the process in creating our new brand and identity—and we couldn’t be happier with the results. Mayor Muriel Bowser often reminds us that our role as government is to serve at the pleasure of our community, be a part of our community, and keep community at the core of all we do.

So when Mayor Bowser signed legislation officially designating us as a Department, we knew that creating a new brand and identity would be a huge responsibility — one that that we couldn’t take lightly! We wanted our new brand to connect with you, to represent our history, and to fulfill the vision our former Mayor Marion Barry had in 2013, that you pushed forward, and Mayor Bowser made a reality.

Many of you have been connected to our agency for decades (and just like you, we’ve only gotten better with each passing year!). You’ve been with us when we were a small office of 26 staff members — you’ve seen us grow, you’ve seen our budget grow, and you’ve seen our network grow. You’ve forged great relationships with me and my team, you’ve advocated for the needs of your neighbors and friends, and you’ve been with us for Holiday Celebrations, Symposiums, and Salutes to Centenarians. So we knew that when creating our new brand, we needed to incorporate your experiences, the lessons you’ve taught us, and most of all, your opinions.

I want to thank all of you for helping us create a new brand that represents our agency and especially who we are as a community. During this process, we received feedback through interviews with residents, staff members, and stakeholders. You helped create our new logo, our vision and our values, and I hope it will make you as proud as it makes us.

DACL Vision and Values:

We believe in the power of good government to transform our lives at every age and ability.

We believe every individual is needed to create strong communities that support, inspire, and love.

We believe in the power of community to allow all of us at every age and ability to live boldly!

In the coming weeks, you’ll see the new DACL logo appear in various locations. Starting October 1, all DACL-owned vehicles will reflect the new DACL logo. This includes all Seabury-operated vehicles such as buses, vans, and meal-delivery trucks.

You may still see materials reflecting our old DCOA logo in the upcoming months — but whether you see our old logo or our new logo, know that we’re still here for you. We’ve changed our look, but not our commitment to our community. If you’re interested in connecting with us and learning more about our new brand, make sure you join us in the community at one of our outreach events. Or give us a call at 202-724-5626 to find out where we’ll be this month. My team is excited to tell you all about how we’re working hard every day to make D.C. a place where you can live boldly!

WI Guest Author

This correspondent is a guest contributor to The Washington Informer.

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