World

Pen Company Apologizes for Message to South African Women

Bic's Embarrassing "Think Like A Man" Ad | What's Trending Now
CHRISTOPHER TORCHIA, Associated Press

JOHANNESBURG (AP) — A company famous for its pens marked a public holiday honoring women in South Africa with a Facebook post urging: “Think like a man.”

Amid a storm of protest that the ad was sexist, Bic South Africa retracted the post and issued an apology.

The company had posted the message with a photo of a smiling female model on its Facebook page on Sunday, the anniversary of a 1956 march led by women who were protesting the country’s white minority rule at the time.

“Look like a girl, Act like a lady, Think like a man, Work like a boss,” the post said.

In a message on Facebook, Bic South Africa on Tuesday apologized for “offending everybody” and said it understood it had made a mistake.

The company earlier posted and then removed another apology in which it said the women’s day message was meant to be empowering, South African media reported.

“This post should never have gone out,” the company said Tuesday. “The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that.”

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker