As the coronavirus pandemic takes a toll on the nation’s stress levels, doctors and dentists are reporting more cases of cracked teeth and insomnia.
In response, PepsiCo is pitching its latest soft drink, Driftwell, as a way to combat the problem.
Pepsi employees came up with an idea for a beverage to help consumers relax before bed as part of an internal competition started last year by CEO Ramon Laguarta, CNBC reported.
“I think we’re launching this at a time when there’s more consumer interest than there previously was, given everything that’s going on from a macro perspective,” Emily Silver, vice president of innovation and capabilities at Pepsi’s North American beverages unit, said in a statement.
Studies of the new drink, which contains 200 milligrams of L-theanine, suggest that the ingredient can improve sleep quality and can help reduce the physical symptoms of stress.
Silver added that Driftwell, one of the fastest enhanced water drink products to ever come out of her company, will be available nationwide on e-commerce sites in December and in grocery stores by the first quarter of 2021.