This Jan. 23, 2012 file photo shows CoverGirl Lash Blast mascara and applicator in Moreland Hills, Ohio. Beauty products maker Coty is buying 43 beauty brands from Procter & Gamble Co., including Miss Clairol, Covergirl and Max Factor. P&G said Thursday, July 9, 2015 that it puts the dealís value at about $15 billion. (AP Photo/Amy Sancetta, File)
This Jan. 23, 2012 file photo shows CoverGirl Lash Blast mascara and applicator in Moreland Hills, Ohio. Beauty products maker Coty is buying 43 beauty brands from Procter & Gamble Co., including Miss Clairol, Covergirl and Max Factor. P&G said Thursday, July 9, 2015 that it puts the dealís value at about $15 billion. (AP Photo/Amy Sancetta, File)
This Jan. 23, 2012 file photo shows CoverGirl Lash Blast mascara and applicator in Moreland Hills, Ohio. Beauty products maker Coty is buying 43 beauty brands from Procter & Gamble Co., including Miss Clairol, Covergirl and Max Factor. P&G said Thursday, July 9, 2015 that it puts the dealís value at about $15 billion. (AP Photo/Amy Sancetta, File)

The deal is a game-changer for Coty as it adds popular brands such as Wella and Clairol hair color products and Cover Girl and Max Factor make-up to its portfolio of perfume brands that include Marc Jacobs and Calvin Klein.

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