ALAN FARNHAM, ABC News
(ABC News)—Professional pallbearers will march, or even dance, caskets to the grave at some funeral homes. Some charge as much as $1,400, or more, for the fancy perk. Others give it away for free, as a way to one-up the competition.
John Houston, owner of the John B. Houston Funeral Home of New Jersey and New York, has been offering professional pallbearers since he attended Lena Horne’s funeral in 2010 and first saw professionals in action, he told ABC News today.
“It’s show business,” Houston says of the service that seems to be catching on in the industry.