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Report: Amazon to Open Retail Store in NYC

Amazon CEO Jeff Bezos (Reed Saxon/AP Photo)
Amazon CEO Jeff Bezos (Reed Saxon/AP Photo)

 

LOS ANGELES (USA Today) — Could this be Amazon’s Miracle on 34th Street?

Online retail giant Amazon will take on Macy’s and other Herald Square retailers with a physical store of its own for the holidays in New York, according to a Wall Street Journal report citing people familiar with the plans.

The Manhattan location would function as a “mini-warehouse” for same-day delivery in New York, product returns and pickups of online orders, according to the report.

Amazon has shaken up the retail world by offering lower prices than many brick-and-mortar stores and offering comparison app tools that brought forth the trend of “showroom buying” — folks going to a physical store to see the item, then going home and ordering it online to save money.

The E-tailer, now with a line of its own tech products — several Kindle e-readers and tablets, a TV set-top box and new smartphone — would be able to put its homegrown goods in front of more eyeballs and tout its growing offering of same-day delivery. That service is available in 12 cities, including New York, Los Angeles, Atlanta and Phoenix.

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