Safeway Launches Major Fundraiser to Fight Hunger During Coronavirus Crisis

Safeway’s Eastern Division and Safeway Foundation are helping to fight hunger amid the global coronavirus crisis that has affected millions of Americans.

With people out of work and free school meals and meals for seniors harder to access, Safeway and Safeway Foundation has joined parent company Albertsons Companies and Albertsons Companies Foundation to announce a pledge of $3 million and the launch of the “Help Feed Families During this Crisis” campaign April 1-30 in Safeway stores in Maryland, Virginia, D.C. and Delaware.

“There has never been a more important time to help our neighbors than right now,” said Safeway Eastern President Tom Lofland. “Safeway has always been on the frontline of hunger relief, and our customers always stand with us. We are asking our communities to join us in this effort to ensure that the COVID-19 crisis doesn’t also become a hunger crisis.”

Hunger relief programs are stretched to capacity due to necessary measures schools, businesses, and governments have taken to curb the spread of the novel coronavirus, or COVID-19.

Donations will be collected at store check stands. Funds will remain local so donors can help fight hunger in their communities in the following ways:

• Keep food banks stocked so they can respond to increased demand.
• Support emergency meal distribution programs at schools.
• Support senior centers and other programs that provide meals and food to seniors.
• Help families access federal food programs.

“During a crisis, Feeding America turns to partners like Albertsons Cos. and Safeway to help our neighbors in need, especially seniors and families who are impacted by school closures,” said Feeding America CEO Claire Babineaux-Fontenot. “For as long as this pandemic impacts our communities, we will continue to work with our partners to help people facing hunger get the food they need.”

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