Business

Starbucks CEO Schultz to Focus on Mobile, Digital Efforts

[Boston.com]

This Friday, Jan. 17, 2014,  photo, shows Starbucks mugs in a cafe in North Andover, Mass. Starbucks reports quarterly earnings on Thursday, Jan. 23, 2014. (AP Photo/Elise Amendola)
This Friday, Jan. 17, 2014, photo, shows Starbucks mugs in a cafe in North Andover, Mass. Starbucks reports quarterly earnings on Thursday, Jan. 23, 2014. (AP Photo/Elise Amendola)

NEW YORK (AP) — Starbucks CEO Howard Schultz says he plans to spend more time developing the coffee chain’s rewards program, mobile payments and other digital projects of growing importance.

The announcement comes after Starbucks last week noted a ‘‘seismic’’ shift to online shopping during this past holiday season. Executives blamed the changes for its slower growth in the quarter, saying that fewer people milling about at malls meant fewer opportunities for them to stop in at their local Starbucks.

Still, Schultz has shot down the notion that the migration to online shopping will hurt Starbucks over the long term. He says Starbucks is using its various digital assets to deepen relationships with customers and get them to visit more often.

‘‘I think there are enormous opportunities to take advantage of this,’’ Schultz said in a call with analysts Wednesday to discuss various management changes that would free him up to focus on innovation.

READ MORE

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker