advertising
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GAO Report: Federal Agencies Spend ‘Pennies’ with Minority-owned Businesses
In a blistering response to the new, recently-released Government Accountability Office [GAO] report revealing that federal agencies spend a neglible…
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Procter & Gamble’s ‘The Talk’ Ad Stirs Race Debate
Procter & Gamble kicked off the 10th anniversary celebration of the "My Black is Beautiful" campaign by releasing a commercial…
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Sites Try Polite Approach in Asking Readers to Stop Using Ad-Blockers
(Business Day) – Ad-blocking has become one of the main scourges of the online publishing and advertising industries. Software tools…
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Facebook Buys And Shuts Down Shopping Site TheFind To Boost Commerce In Ads
Josh Constine, TECH CRUNCH (TechCrunch.com)—Facebook today announced it has acquired personalized shopping search engine TheFind to help improve its commerce…
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Marketers Look to Digital as Cure-All
(Advertising Age) – It’s no longer just the bright shiny object of marketing: Digital is fast becoming finance’s silver bullet.…
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Diversity in the Age of ‘Total Market’ Advertising
By Valerie Graves NNPA Columnist As I joined fellow advocates of advertising diversity in ringing the opening bell at…
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Dogs Eat Better than 1 Million Children
By Julianne Malveaux NNPA Columnist The South African charity Feed a Child chose to highlight child poverty in South Africa…
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Proposed Tobacco Settlement Excludes Black Media
By George E. Curry NNPA Editor-in-Chief WASHINGTON – The U.S. Justice Department and the Tobacco-Free Kids Action Fund have reached…
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Twitter’s ‘tailored ads’ know more about you
[CNET] Twitter will soon show its U.S. users ads based on the Web sites they’ve previously visited. Wednesday, the information…
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There’s Power in the Purse
By Cheryl Pearson-McNeil NNPA Columnist Depending on the day, what you’re reading or who you’re listening to, the economy…
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