Posted inNational

New Nielsen Study Underscores Need for Diversity

By Jazelle Hunt NNPA Washington Correspondent WASHINGTON (NNPA) – The most effective way for companies to connect with African Americans is by reflecting diversity in their advertisements and utilizing Black media, according to a new study by Nielsen. This year’s edition, titled, “Powerful. Growing. Influential: The African-American Consumer 2014 Report,” marks the start of a […]