Posted inBusiness

Starbucks Wants to be the ‘Willy Wonka of Coffee’

(CNN) โ€“ Itโ€™s big, shiny and always churning. And itโ€™s fancy โ€” a whole lot fancier than your corner Starbucks. Dubbed the Starbucks Reserve Roastery and Tasting Room, the gigantic facility will open its doors Friday in Seattle. Calling it โ€œa metaphor for the entire company,โ€Starbucks (SBUX) CEO Howard Schultz said he first dreamed up the idea […]

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