Business

Starbucks Wants to be the ‘Willy Wonka of Coffee’

This Friday, Jan. 17, 2014,  photo, shows Starbucks mugs in a cafe in North Andover, Mass. (AP Photo/Elise Amendola)
This Friday, Jan. 17, 2014, photo, shows Starbucks mugs in a cafe in North Andover, Mass. (AP Photo/Elise Amendola)

 

(CNN) – It’s big, shiny and always churning. And it’s fancy — a whole lot fancier than your corner Starbucks.

Dubbed the Starbucks Reserve Roastery and Tasting Room, the gigantic facility will open its doors Friday in Seattle.

Calling it “a metaphor for the entire company,”Starbucks (SBUX) CEO Howard Schultz said he first dreamed up the idea a decade ago. Starbucks has spent the last two years turning it into reality.

“This is all about elevating the experience, beyond any coffee experience, or retail experience, anywhere in the world,” he told CNN. “I wanted to … create this multi-sensory experience with theater, romance, drama.”

READ MORE

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

Subscribe today for free and be the first to have news and information delivered directly to your inbox.


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker