Business

Target Tests Grocery Delivery Service

This Monday, Aug. 11, 2015, file photo, shows a Target store in Miami. Target has teamed with Instacart to launch a grocery delivery service in Minneapolis, beginning Tuesday, Sept. 15, 2015. Target said it's exploring plans to expand to other markets. (AP Photo/Lynne Sladky, File)
This Monday, Aug. 11, 2015, file photo, shows a Target store in Miami. Target has teamed with Instacart to launch a grocery delivery service in Minneapolis, beginning Tuesday, Sept. 15, 2015. (AP Photo/Lynne Sladky, File)

ANNE D’INNOCENZIO, AP Retail Writer

MINNEAPOLIS (AP) — Target is testing the online grocery delivery waters.

The Minneapolis-based discounter has teamed with Instacart, the online grocery delivery service that started in 2012, to let shoppers in the Minneapolis area order fruits and other perishables, as well as household, pet and baby products, and have them delivered to their homes in as little as an hour.

The service starts Tuesday. Target says it’s exploring plans to expand to other markets.

Target’s move comes as the discounter aims to bolster its online business under CEO Brian Cornell, who came on board in August 2014 and is reshaping its business.

The launch also comes as the online grocery delivery market is heating up.

Online retail king Amazon.com Inc. began testing Amazon Fresh grocery delivery in Seattle in 2007 and has since expanded that service to Los Angeles, San Francisco, Philadelphia and parts of New York.

Meanwhile, Wal-Mart Stores Inc., the nation’s largest food retailer, is testing online grocery delivery and pickup in five markets. However, a national rollout for both retailers is still elusive.

San Francisco-based Instacart, which works with other retailers including Whole Foods Market, Costco and Petco, said that Minneapolis is its 18th market.

Here’s how it works: Customers go online to www.instacart.com or open the Instacart mobile app on their iPhone or Android device, click on the city and store, add items to their cart and then chose a delivery window. Shoppers can choose a one- or two- hour window, or some scheduled time in the future.

The first delivery is free and future orders cost $3.99 for a two-hour delivery or $5.99 for a one-hour delivery for orders over $35.

Target said it will be watching which grocery items shoppers put in their virtual cart.

“There is certainly growth opportunity for this type of business, and we want to learn more about it,” Target Corp. spokesman Eddie Baeb said.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker