Alexander C. Kaufman, HUFFINGTON POST
(Huffington Post)—Target has stirred outrage with an “Annie”-themed ad campaign featuring a white model in place of the black actress who stars in the latest film version of the rags-to-riches story.
An online petition calling for the big-box retailer to remove the ads and apologize to “Annie” star Quvenzhané Wallis had accrued more than 10,000 signatures by Wednesday morning. The petition launched on Monday.
The ad campaign, which began promoting an “Annie”-themed collection in early November, ended this month on schedule, Target told The Huffington Post on Wednesday. The backlash to the ads was a “misperception” of the message, a spokesman said.
“Girls from a variety of backgrounds were featured within the campaign, reflecting that anyone can embody the spirit and character of Annie,” the company said in a statement.