Recently released consumer surveys give the impression that roughly half of shoppers will be hitting the malls on Black Friday, and over one-third of Americans will be out at stores on Thanksgiving. Absurd.

While the consensus has it that retailers will have a rough 2013 holiday season, there is plenty of data indicating that the spread of stores opening on Thanksgiving and endless Black Friday deals will succeed in drawing the masses out to stores.

A post at Retail Customer Experience, for instance, cites a consumer poll conducted on the behalf of International Council of Shopping Centers Inc. and Goldman Sachs:

With more retailers opening their doors on Thanksgiving Day, 13 percent of U.S. consumers plan to shop on that day. However, a hefty 46 percent of consumers plan to shop on Black Friday (Nov. 29), as the day continues to be the prime focus for the bargain-conscious consumer.