Entertainment

‘The Interview’ on Track to Break Digital Release Record

This photo released by Sony - Columbia Pictures shows James Franco, left, as Dave and Seth Rogen as Aaron in a scene from Columbia Pictures' "The Interview." Sony Pictures Entertainment says that “The Interview” has made more than $31 million from its online and on-demand release. The studio on Tuesday, Jan. 6, 2015, announced digital figures for the film spanning its first 11 days of release since Dec. 24. (AP Photo/Sony - Columbia Pictures, Ed Araquel)
This photo released by Sony – Columbia Pictures shows James Franco, left, as Dave and Seth Rogen as Aaron in a scene from Columbia Pictures’ “The Interview.” Sony Pictures Entertainment says that “The Interview” has made more than $31 million from its online and on-demand release. The studio on Tuesday, Jan. 6, 2015, announced digital figures for the film spanning its first 11 days of release since Dec. 24. (AP Photo/Sony – Columbia Pictures, Ed Araquel)

NEW YORK (AP) — Digital sales for “The Interview” are up to $40 million, putting the release on track to eclipse “Bridesmaids” as the biggest online release.

In a statement Tuesday, Sony Pictures chief executive Michael Lynton called the total “a significant milestone.” The film has been playing on a variety of online and on-demand platforms. It has also added $6 million in box office sales, playing in select independent theaters.

In early 2012, “Bridesmaids” set the previous record for digital release with $40 million in sales.

While record-breaking, the digital release of “The Interview” means Sony will struggle to break even on the $40 million-plus film, whose national release was canceled amid a diplomatic dispute with North Korea.

Receipts are split with distributors, and marketing would have cost around $25 million.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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