Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

(KnowYourMobile.com) – It might be rather groan-worthy to only just have the iPhone 6 and iPhone 6 Plus on store shelves and already be talking about the successor model, the iPhone 7, but that’s just the nature of the rumour mill these days. Apple’s established a habit of launching one or two handsets every year, and they’re always planned well in advance, so we knew it was coming and it’s not too surprising the rumours have started already. Truth be told, if anything they’re a little late, as we were already hearing about the iPhone 6 before the iPhone 5S even launched.

The company’s iPhone 6 and iPhone 6 Plus continue to sell well, breaking Apple’s previous iPhone 5s/iPhone 5c records and securing the company a 40% market share in the UK, according to market research firm Kantor Worldpanel ComTech. Both devices scored solid ratings in our tests but, for us, the iPhone 6 Plus is the one most people should be bothered about and the reason for this is starkly simple: its battery life is PHENOMENAL.

The only real down-side to all this extra battery power is the size of the handset, though after a few weeks use we’re pretty much used to the size of the iPhone 6 Plus. Still: the handset could be too large a switch for those coming from, say, an iPhone 4s. But if you’re prepared to hold on a few months there is already plenty of conjecture suggesting Apple is looking at bringing yet another 4in iPhone to market in 2015 in order to sate the demand for smaller iPhones.

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