(Hospitality Net) – Following President Obama’s statement on 17th December, hotel searches to Cuba made by US users increased by 180 per cent, according to hotel search website trivago.co.uk. In comparison, searches to Cuba made by UK users increased by 42 per cent over the same period.
US Searches Increase by 180%
When the week preceding Obama’s statement (9th – 16th December) was compared to the week following the speech (17th – 24th December), hotel searches made by US users to Cuba as a whole had risen by 180 per cent.
Searches were for a hotel stay during the following three months (9th December – 9th March and 17th December – 17th March, respectively).