Martha Rivera Chavis
Martha Rivera Chavis (Courtesy photo)

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Martha Rivera Chavis was not just the wife of a civil rights leader. By all accounts, the Dominican-born activist strived just as hard as her beloved husband for freedom, justice and equality for blacks and all other minorities.

“I met Martha in 1993 when she was head of the Women in NAACP [WIN] committee and she simply brought new life to that organization,” said Zach McDaniels, who served as the strategic adviser to NNPA President and CEO Dr. Benjamin F. Chavis Jr. when he organized the Million Man March.

“Martha shook up the NAACP, she had a very vibrant spirit and to be around her and in her presence, was always something special,” said McDaniels, whose resume includes working as director of community affairs for famed Baltimore attorney Billy Murphy and holding the title of president and CEO of McDaniels’ own Graham Avenue Strategies firm.

Rivera Chavis died in her home in Montclair, N.J., early Thursday, July 6. She was 53.

The couple met in 1988 after Chavis had spent time in Angola, where American-backed rebels mined civilian areas. At the time, Angola had one of the highest percentages of individuals with blown-off limbs, a fact that moved the couple.

When Chavis met Martha Rivera, she employed translating French to Portuguese for Angola’s United Nation’s ambassador. Angola’s U.N. Ambassador Manuel Pacavira introduced the couple at a New York restaurant and Chavis said although she was 16 years his junior, he was impressed with her sense of history and her knowledge of the contemporary movement in African, Latin America and the Caribbean, each striving for independence, freedom and equality.

“I was impressed that this young sister from the Dominican Republic had an African conscience,” Chavis said. “A lot of times when you come from a place, you know where you are and you know your roots, but Martha knew what was going on in the contemporary world.”

Rivera Chavis graduated from Paris-Sorbonne University, the main inheritor of the old Sorbonne, which dates back to the 13th century and counts as one of the first universities in the world. She spoke fluently in five languages; Spanish, Portuguese, French, Italian and English and she worked as a translator for the Angolan ambassador.

“We had the dinner with the ambassador in early September and by the 20th of September, we got married,” Chavis said. “It was not only love at first sight, but marriage at first sight.”

It was not just Chavis’s activism but that of his wife who created a home that allowed her husband to bring home 10 Angolan residents, including six with missing limbs.

The visitors would remain in the Chavis home for more than a year, with the couple traveling with them to Capitol Hill to bring to light the atrocities that were happening in Angola and other parts of Africa, including the attempt by the government to spread apartheid.

“Martha didn’t just show sympathy, she empathized and wanted to do something about it,” Chavis said.

She supported Chavis’ decision to leave his lifetime post as executive director of the United Church of Christ’s Commission for Racial Justice to become executive director of the NAACP, even though it meant uprooting the family from Cleveland to Baltimore.

“The thought of leaving a secure position meant a lot of soul searching for both of us and Reginald F. Lewis had convinced me to do it and Martha encouraged me to go for the NAACP job,” Chavis said. “She would become a strong advocate for the NAACP and, at the time, the organization was struggling to attract younger people to come back and here I was with my young wife, in her late 20s. When I won, I would never forget the famous picture of Martha and I in the New York Times.

“She sang ‘Lift Every Voice and Sing’ with all of us and she always remembered that and I would always use those words, those verses, in my speeches and sermons,” he said.

Rivera Chavis would become head of WIN, supported the women of the Million Man March and then spoke with actress Jada Pinkett and others at a later Million Women March which she helped organize.

She also became friends with African-American icons C. Delores Tucker, Dorothy Height and Coretta Scott King.

“Martha will be known for her passion, she was extremely passionate about her family; about her culture and most of all about Dr. Chavis,” said Kent Matlock, the chairman of Matlock advertising and public relations in Atlanta.

Matlock noted how pivotal a role Rivera Chavis played in the unprecedented “Fair-Share” deal made between the NAACP and Denny’s after the restaurant chain had been charged with racial discrimination at several of its properties.

The deal in which Denny’s pledged to hire and promote minorities and increase purchases from minority-owned business was estimated at more than $1 billion over seven years.

“Martha was a strong civic-minded person,” Matlock said. “I trace it back to her Dominican roots. She was high-spirited and committed. She had an understanding way about her and was very accepting of other people. The world was a better place with her in it.”

Among the growing list of those who have offered condolences, NAFEO president and CEO Lezli Baskerville issued a statement saying she knew Rivera Chavis to be a loving and doting wife and mother.

“I knew her also as a courageous, strategic, freedom fighter who valiantly helped to shaped and lead campaigns for freedom, justice and human dignity for all persons, in her birth country, on the African continent, Cuba, and in her adopted country of these United States,” Baskerville said.

A memorial fund has been established for Rivera Chavis, who will be buried in the Dominican Republic. Those wishing to contribute can visit

WI Guest Author

This correspondent is a guest contributor to The Washington Informer.

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