Republican presidential candidate, businessman Donald Trump, greets supporters after speaking at an event sponsored by the Greater Charleston Business Alliance and the South Carolina African American Chamber of Commerce at the Charleston Area Convention Center in North Charleston, S.C., Wednesday, Sept. 23, 2015. (AP Photo/Mic Smith)
Republican presidential candidate, businessman Donald Trump, greets supporters after speaking at an event sponsored by the Greater Charleston Business Alliance and the South Carolina African American Chamber of Commerce at the Charleston Area Convention Center in North Charleston, S.C., Wednesday, Sept. 23, 2015. (AP Photo/Mic Smith)

NORTH CHARLESTON, S.C. (MSNBC) – At a black business conference in the key early primary state of South Carolina on Wednesday, Donald Trump addressed a half-full room of white people.

The speech — billed as an address to the South Carolina African American Chamber of Commerce at their annual conference — turned out to be an address to more than 500 Trump supporters with a few dozen conference-goers in attendance.

The event came as polls suggest Trump’s decisive lead in the GOP presidential contest has begun to shrink, as other outsider candidates rise.

Those who did attend the real estate mogul’s speech — far fewer than the 1,500 RSVPs the campaign told msnbc they’d received — cheered as Trump boasted of his strong poll numbers and slammed the media.

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