San Francisco (Business Report) – Twitter is in early-stage discussions to acquire or partner with music-related startups, according to people with knowledge of the talks, as the company works on ways to rev up user growth.
One of the companies Twitter is considering buying is SoundCloud, a Berlin-based startup that lets people share music, according to one of the people, who asked not to be named because the information is private.
Talks could still fall apart, the person said.
Twitter’s business development team has also been discussing partnerships with companies including SoundHound, a Santa Clara, California-based application for recognising music that is playing at the moment.
Twitter, which people use as a forum to talk about live events and entertainment programming, is holding talks with music-related companies as it works to attract a broader audience.