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Univision Buys Leading Black News Site, The Root

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Carolina Moreno, THE HUFFINGTON POST

 
(Huffington Post) — The Root has a new home to grow in.

Hispanic media juggernaut Univision Communications Inc. bought the site from Graham Holdings Co. for an undisclosed amount in a deal announced Thursday. Univision hopes the acquisition of the leading black news site in the country will help expand their audience as demographics in the country continue to shift.

“Like Univision, The Root aims to serve a significant segment of America’s diverse population,” Isaac Lee, president of news and digital for Univision Communications, said in a press release. “Our diverse communities are continuing to define the fabric of the country, from buying power, to social influence, to elections.”

 

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