Business

Vet Marketing Exec to Head New Health Care Practice

A veteran marketing communications specialist who has worked for several corporate, nonprofit and government organizations, including the American Cancer Society and the Office of National Control Drug Policy, has been promoted to top leadership posts of a newly-formed health care practice.

Lagrant Communications, a Los Angeles-based multicultural integrated marketing communications agency, recently announced the promotion of Keisha Brown to executive vice president and chair of the organization’s groundbreaking Health and Wellness Practice, for which she will spearhead creative solutions for all of Lagrant’s health care clients.

“I look forward to leading the new Health and Wellness Practice at the agency and utilizing my experience and passion to make a difference in the lives of African-Americans and Latinos,” Brown said. “I have worked on health care accounts for more than 20 years, and understand the challenges that impact behavioral change to make our communities healthier and people live longer.”

Under Brown’s leadership, the practice will focus on entities such as hospitals, health care plans, not-for-profit, government, biotechnology and pharmaceutical companies.

Brown, a graduate of Howard University, who has relied on her keen understanding of health disparities and cultural nuances amongst African-American and Hispanic communities, has also successfully executed award-winning campaigns with multimillion-dollar budgets and led multidisciplinary teams.

Throughout her career, Brown has been recognized for her work and expertise in multicultural communications. The publishers of Ebony and Jet magazines honored her during its annual Outstanding Women in Marketing and Communications awards luncheon in 2006 and PRWeek magazine featured her in a roundtable discussion regarding diverse viewpoints on multicultural communications.

“Brown is the biggest success story of the agency’s internship program,” said Kim Hunter, Lagrant Communications president and CEO. “She is the epitome of what an integrated marketing communications specialist is and does. Brown is one of the few communicators that has a good understanding of the three disciplines [advertising, marketing and public relations] and how they intersect with one another to create a truly holistic campaign.”

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