The Washington Football Team on Thursday rolled out a fan engagement site that offers a comprehensive and ongoing view into the organization’s rebrand efforts.
The immersive hub, www.washingtonjourney.com, is designed to bring fans along for the ride while providing a platform for their voices to be heard as the franchise ushers in a new era.
“We have one of the most passionate fan bases in sports. The goal of WashingtonJourney.com is to bring them in virtually and not only give those fans an in-depth look at the efforts and directions we’re going in, but to involve them in this evolution,” said Marcus Stephenson, the team’s vice president for digital marketing and programming. “We are just at the beginning stages of this adventure and a transparent, participatory process will ensure that we build an identity our entire community will be proud of.”
As the season nears, the hub will be updated daily with fresh content and fans will have the opportunity to help mold the franchise as the team considers new names, logos and uniforms.
Fans can also expect to see — and interact with — opinions and insights from some of the franchise’s most prominent alumni and celebrity influencers, in addition to the current roster of players.