Press Room

When a Recession Comes, Don’t Stop Advertising

It seems like common sense if you advertise when everyone else stops marketing …

•    Your message is more likely to be noticed due to fewer ads in the market

•    Your business is more likely to be remembered when everyone starts advertising again

It is common sense but yet every recession one of the first things companies do is pull back on their marketing and advertising.

“Got to cut every expense we can cut!”

That’s what you’re feeling. Right?

There ain’t no money coming in.

“I gotta save every penny.”

“We’re in survival mode.”

I understand the panic. Our generation has never experienced this “situation” before.

All of a sudden we’re questioning everything we know about Status Quo.

•    Our property values always go up.

•    Our 401k is always worth more than it was this time last year.

•    The sun always rises.

Here is what I know … This too will pass!

Most advertising has a 90-day incubation period and the experts have been telling us about a Rule of 7 for years.

Whether or not that’s true, we can never know because generally most people only remember the last ad they “saw.”

It’s more likely, it’s the last ad they recognized.

When you stop advertising, you remove yourself from your customer’s attention.

Unfortunately, this leaves room for your competitor to be the brand they recognize.

The Washington Informer Can Help

We are reaching 87,000 people through our print and digital platforms.

Contact rburke@washingtoninformer.com to discuss a plan for effective outreach!!!

If you have an essential business or provide essentials products or services, let us help you get your message out!!!

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker