Why Apple Just Wasn’t Feeling It For The TV Set

The logo for the new Apple TV converter is shown, Wednesday, Oct. 6, 2010 in New York. The device grabs movies and TV show rentals from the Internet and displays them on a TV. It does much the same thing as the older Apple TV, but is smaller and costs much less, at $99. (AP Photo/Mark Lennihan)
The logo for the new Apple TV converter is shown, Wednesday, Oct. 6, 2010 in New York. (AP Photo/Mark Lennihan)

(ReadWrite) – Thanks to the Wall Street Journal, we now know that Apple really was working on its own television set before it ditched the idea over a year ago. The project got shelved, Gene Munster has said his mea culpa, and we can all move on.

It puts a different perspective on the tech rumors of today: Even when they’re right they can be wrong. In other words, speculation about an upcoming product might be spot on, but that doesn’t necessarily mean it’ll ever see the light of day. Apple Car, anyone?

In retrospect, it’s not difficult to see why Apple canned its idea for a TV set to call its own. As one commenter at 9to5Mac put it:

As expensive as they are, TV screens are a commodity. Selling different sizes and features would be a nightmare, and so would lugging one into the Genius Bar for warranty support.


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