(Venture Beat) – Pop star and sometime Intel creative consultant is launching an ambitious new company to combine tech and fashion.

“Right now, the wearables space has only been dictated by the tech guys,” he told VentureBeat, speaking about his new line. The first device, the Puls (yes, without the “e”) is a wrist-based computer meant to eventually replace the phone.

He’s also got a high-tech backpack with built-in speakers and artificial intelligence.

As can be seen from the picture above, the Puls is much larger than most other wearables on the market, at about 1/4 inch thick and 1 1/2 inch wide.


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