Apple CEO Tim Cook, left, and Christy Turlington Burns, founder of Every Mother Counts, look at the new Apple Watch in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. (AP Photo/Eric Risberg)
Apple CEO Tim Cook, left, and Christy Turlington Burns, founder of Every Mother Counts, look at the new Apple Watch in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. (AP Photo/Eric Risberg)

(Business Day) – The total value of world top 100 brands is now worth $3.3 trillion, the latest report of top most valuable global brands released on Wednesday by Millward Brown and WPP has said.

The figure, according to the 2015 BrandZ Top 100 Most Valuable Global Brands report, is 14% increase on 2014 and a 126% growth over the 10 years since the ranking was first launched.

According to the 2015 report, Apple is now the world’s most valuable brand overtaking Google.

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